…And came from me and no-one else A tribute to Alptitude — “the week that dreams are made of”. I packed my bags and was ready to leave I started The Journey and was able to breathe The job at hand was to catch the flight If I arrived…

Some people (coaches, artists, social entrepreneurs, Simon Batchelar and me…) really want to help people and create change in the world. Sounds a bit trite, doesn’t it. How can we talk about and promote what we do in a way that is really representative of our power to serve…

Is building a community right for you as a coach or entrepreneur? Are you clear on your niche audience, your capacity to deliver content and services, and do you have the energy and appetite really to cater for the wants and needs of your customers (community members)? Does a community…

Our recent podcast episode with Mark Silver contains a number of magical marketing nuggets, which I’d like to share with you — they so neatly encapsulate so much of what Simon Batchelar and I care about… The fact that Mark was fasting for Ramadan at the time that these mic…

What IS Joy? A feeling? Can you describe it logically? And what is better… Designing FROM Joy or Designing FOR Joy? The thought of spending time with Laurence McCahill on our Marketing Masterclass definitely gave us a visceral feeling of joy. And in reality, it delivered it. Laurence gets…

Ellie coaches new leaders. That’s leaders who are new to their role. Or perhaps they are new to an approach or an experience, or a vision? Ellie is more than qualified to help them all… Ellie herself has significant experience in leading people. She also has three kids. And…

Freedom and Growth through Coaching and Niching Post-International Women’s Day, I’d like to pose the question as to whether we should niche ourselves by helping those who are just like us. Or whether, instead, we might look further afield to do better work, increase our inclusion and be kinder to…

“How does working inside help us to work outside?” Our sense of identity links to what we are doing. How we make an activity our own is so important. So that we feel grounded, connected and so that it is sustainable. So that we don’t feel like we are about…

Seth Godin — arguably today’s Godfather of Good Marketing — describes attracting the right kind of person in a brilliant way: People like us do things like this. In the company of people whose values you share, magic can happen and truths can be aired… and this feels good. Because you can be yourself. Our recent Marketing…